As firms and customers seek new synergies, value co-creation emerges as an imperative
that straddles almost all sectors. This paper corroborates the manifestation of customer …

Social media has vitalized the role of customer-to-customer (C2C) interactions in the value
co-creation process. However, there is limited research investigating the dimensions of …

Purpose User value co-creation behaviors are crucial for the sustainable development of
Virtual Brand Communities. This research, grounded in social exchange theory, investigates …

Purpose This study aims to develop a process model to facilitate enterprises' co-creating
value with consumers through social media. Design/methodology/approach Drawing on the …

Co-creation is the process of involving different stakeholders in creating value for firms and
markets. Co-creation is the process of engaging consumers or firms in value creation that …

Customers' value co-creation behavior plays an essential role on brand pages, which many
hospitality firms adopt to create value with customers. However, current understanding of the …

Purpose This paper aims to develop a taxonomy of value co-creation types occurring in firm-
customer interactions on social media. Design/methodology/approach In total, 570 …

Purpose The purpose of this paper is to deliver a summary of the influential work regarding
value co-creation in the context of social media. Although, research on the role of social …

This research aims to investigate the impact of customer participation in value co-creation
behavior on corporate brand experience in Retail sector of Malaysia. The data were …

Value co-creation for organisation, customer and society is an integral element of overall
business strategy. As collaborative and knowledge sharing tool, social media offers …