The impact of digital marketing and digital payment on financial performance

B Al Kurdi, YA Antouz, MT Alshurideh… - … for Technology and …, 2023 - ieeexplore.ieee.org
In the digital age, digital marketing affected people's lives on a professional and societal
level. The financial sector, in particular, makes substantial use of information technology that …

The Influence of Digital Technology on Financial Management

Y Budiasih - Accounting Studies and Tax Journal (COUNT), 2024 - journal.ppipbr.com
This research investigates the impact of digital technology on financial management through
a systematic literature review approach. Digital transformation has triggered significant …

Digital finance research and developments around the world: a literature review

PK Ozili - International Journal of Business Forecasting and …, 2023 - inderscienceonline.com
This paper presents a concise review of digital finance research and developments around
the world. It showed that the determinants of digital finance include the need for efficiency in …

Digital transformation of the banking industry in developing countries

PTT Tran, TTH Le, NPT Hang - … Business Review: Int. J. Prof. Bus …, 2023 - dialnet.unirioja.es
Purpose: The study's objective is to test the impact of digital transactions on banking
performance. Based on the previous research and the actual situations, it has been …

[PDF][PDF] The adoption of digital marketing in financial services under crisis

A Daj, A Chirca - Bulletin of the Transilvania University of Brasov …, 2009 - researchgate.net
Led by social media, online search, consumer generated content, virtual communities, and
considering the increased focus on digital technologies, the longer-term prospects for digital …

Traditional marketing versus digital marketing

SV Pascalau, RM Urziceanu - Agora International Journal Of Economical …, 2020 - ceeol.com
Today, the digital economy contributes decisively to increasing competitiveness, especially
since a digital transformation involves migrating to new technological models, where digital …

Big data management and cloud computing: Financial implications in the digital world

L Ionescu, M Andronie - SHS Web of Conferences, 2021 - shs-conferences.org
Research background: Globalization has had an impact not only on the Internet society, but
also on the way in which digital solutions lead to the improvement of the business activity …

Financial innovation in digital payment with WeChat towards electronic business success

YM Tang, KY Chau, L Hong, YK Ip, W Yan - Journal of Theoretical and …, 2021 - mdpi.com
Financial innovation and advances in payment systems are important not only to boost
remittances but also to foster the successful development of electronic businesses around …

The effect of digital marketing, digital finance and digital payment on finance performance of indonesian smes

I Daud, D Nurjannahe, A Mohyi… - … Journal of Data and …, 2022 - papers.ssrn.com
The purpose of this study is to analyze the effect of digital finance, digital marketing and
digital payment variables on finance performance. This study uses quantitative methods and …

Navigating the Digital Horizon: Unlocking Innovative Frontiers in Remote Banking Services

NE Anvarovich - Journal of Business Innovation and Accounting …, 2024 - educo-insight.com
The rapid development of technology allows every industry including banking to adapt to
integrate the banking business with technology. This research discusses the importance of …