While many small and medium enterprises (SMEs) recognize the benefits of Big Data
Analytics (BDA) for digital transformation, they face challenges in implementing this …

Purpose Big data analytics (BDA) is recognized as a turning point for firms to improve their
performance. Although small-and medium-sized enterprises (SMEs) are crucial for every …

Abstract Big Data Analytics (BDA), being an emerging technology, is used in many echelons
of business and management. Extant research lack focus on the factors that impact the …

This article aims to empirically investigate the factors that affects the adoption of big data
analytics by firms (adopters and non-adopters). The current study is based on three feature …

Purpose The purpose of this paper is to provide an insight about factors affecting Big Data
Analytics (BDA) utilization and adoption in Indian firms. Research studies have so far …

Purpose This study aims to examine the key antecedents influencing the private firm's
intention to adopt big data analytics (BDA) in developing economies. To do so, the study …

Purpose The study challenges the assumption of independence among Technological,
Organizational and Environmental (TOE) factors and investigates the influence of TOE …

Big data analytics (BDA) adoption is a game-changer in the current industrial environment
for precision decision-making and optimal performance. Nonetheless, the determinants or …

Big data analytics (BDA) adoption has gained attention in both practical and theoretical
circles owing to the opportunities and advantages that can be reaped from it. In theory, the …

Background: Big data analytics (BDA) offers a frontier of opportunities across all industries
enabling improvements in marketing, customer service and product development. The …