This research aims to study the factors that influence customer satisfaction in AI enabled
social media marketing in Malaysia by incorporating the E-service quality model. Online …

Customer satisfaction plays an important role in achieving the competitive advantage and
ensures to bring success to the organizations. Nowadays, people tend to use technologies …

This study investigates the influence of digital marketing strategy and service quality on
customer satisfaction within the Indonesian e-commerce industry. Driven by the significant …

Due to the emerging online competitive business opportunities in hospitality sector, it has
become imperative to identify the factors leading to customers' satisfaction. Therefore, this …

This study referred to ES-QUAL model of determinant of electronic service quality in online
shopping context and, the purposed of the study is to determine the impact of e-service …

This study aims at developing the model of website service quality and technology
acceptance factors in relation with e-satisfaction, e-loyalty and trust among online shoppers …

The Indian Postal Services (IPSs) have above 155,333 post offices distributed globally. They
are one of the most known and established government-owned institutions with sizable …

Consumer behaviour has been changed since year 2020 as people spending more time at
home due to the COVID-19 pandemic. The new normal life-style in pandemic results in the …

E-commerce has grown and most of the firms rely on e-commerce platform to sell their
products through online. However, a significant determinant of the e-commerce viability …

Convenience is key in today's environment because the Internet is intertwined with
everything. This has propelled the success of e-commerce to new heights. This double …