The last few years have witnessed massive artificial intelligence (AI) and gaming adoption
that has navigated the emerging markets. Moreover, according to the WOG summit (world …

With expanding digital transformation of almost all sectors, deployment of different
technologies to complement businesses has become ubiquitous. However, discussions …

Intelligence refers to the ability to learn and apply knowledge in new situations. Games have
proven their capacity to support the process of learning as well as the ability of humans to …

Gamification as a new concept uses game elements in a novel way to engage users of a
non-gaming system and can be used in many domains within an enterprise, to implement …

Motivation is one of the key factors for organization's success. A gamification has been
emerging as a new breakthrough for motivation of organization's members. The …

With the advent of technology and with growing occupancy of the people towards it, online
shopping has become the need of the hour. With heavy discounts floating over the e …

Gamification is the application of different mechanism of game, game-design elements,
game nodes and game principles in non-game contexts. It can be described as a set of …

Given the motivational effect of game elements and mechanisms on user experience in
various non-game contexts, gamification has widely been used as an effective marketing …

The present work is a literature review on the gamification framework in the business world.
Gamification has recently gained popularity in the last decades. Controversies regarding its …

With the popularization of smartphones and the development of digital technologies, new
concepts that maximize interactive communication have begun to appear in marketing …