This new competitive environment has generated numerous technological advances that
also reflect the change in mobile technology in consumer behavior. 5G envisions being a …

Today, 4.0 marketing is a strategic phenomenon that has received a lot of attention from
managers due to its significant impact on corporate performance. Therefore, the purpose of …

The integration of 5G technology is progressively becoming standardized in everyday life,
presenting notable benefits. However, it also remains largely uncharted territory, whether …

In a fast-changing environment as nowadays, fostered by cutting-edge digital technologies,
opportunities may emerge and then disappear abruptly, for this reason, companies must be …

The available technological infrastructure and the use of digital platforms by individuals and
companies are in rapid growth worldwide. Companies, following this movement, invest more …

The main purpose of this study is to examine the structure and dynamics of scientific
publications on the" Internet of things" in terms of marketing. The study aims to reveal …

This chapter is based on the conceptualization of the use of big data within marketing
strategies to improve customer satisfaction. This analysis is undertaken through a …

Nowadays, a large number of customers are spending their time on social and digital media
for a variety of purposes ranging from information searching to the final purchase of …

Abstract Internet of Things (IoT) has seen rapid penetration with widespread applications at
individual user level and organizational level. Marketing is among the critical areas where …

Abstract 5G technology is beginning to be implemented, providing some pilot initiatives and
significant development, deserving in the tourism area increased attention from tourism …