Society has begun to question influencer reviews in social commerce, despite influencers
remaining essential in marketing. This research aims to gather effective strategies for …

The study aimed to explore the definitions and principles of social media influencers (SMIs)
and investigate their role as a marketing strategy. A systematic literature review was …

In the ever-evolving digital era, marketing is undergoing significant changes. Rapid
developments in the world of marketing demand a deep understanding of effective methods …

With increasing levels of digital media consumption, organizational spending on online
promotion continues to grow steadily and dynamically. However, in line with this growth in …

Technology, such as social media apps, has made communication and relationship building
easier. The use of influencers is one of the actors that contributes to the success of digital …

In the face of an increasingly changing and rapidly developing environment, companies and
brands must adapt quickly to remain relevant and well known in the eyes of consumers. Two …

With the aid of social media, influencer marketing has grown to become one of the best tools
available today for reaching out to new audiences. There has been a rising question …

Media sosial telah menjadi sarana komunikasi dan pemasaran yang utama, memungkinkan
terjadinya interaksi tanpa batasan ruang dan waktu. Penelitian ini menggunakan …

The widespread acceptance of social media encourages marketers to use social media for
brand promotion. Promotions through social media generally target millennials and Z …

These day, influencer is a form of social media marketing involving endorsements and
product placement from influencers, people and organizations who have a purported expert …