Customer relationship management (CRM) is the tool to enhance customer relationship in
any business. Due to the exponential growth of data volume, in any field, it is significant to …

Abstract Customer Relationship Management (CRM) system is used to manage company
relations with the existing and prospect customers. Data mining is used in organization for …

Machine learning and data mining help companies to build a tool that can make and take
actions based on customer knowledge and information. Customer information is the base of …

Customer Relationship Management (CRM) empowers the employees and takes customers'
satisfaction to a higher level. However, CRM faces some challenges in Business-to …

In today's competitive scenario in corporate world," Customer Retention" strategy in
Customer Relationship Management (CRM) is an increasingly pressed issue. Data mining …

E-CRM (electronic customer relationship management) is a derivation from CRM techniques
which influenced direct marketing technology and call Centre to promote massively created …

Regularly millions of data is being collected and warehoused. These data contains very
useful information, such as, ATM transactions, credit card bills, emails, advertising …

Performing effective consumer analysis allows businesses to gain a better understanding of
their customers' relationships with them and how satisfied they are with the products or …

Artificial intelligence in customer relationship management: literature review and future
research directions | Emerald Insight Books and journals Case studies Expert Briefings Open …

CRM, or Customer Relationship Management, is a company-wide business strategy
designed to reduce costs and increase profitability by solidifying customer satisfaction …