Incorporating thevoice of the consumer'in early stages of the new product development
process has been identified as a critical success factor for new product development. Yet …

Consumer acceptance is the key to successful food products. It is vital, therefore, that
product development strategies are consumer-led for food products to be well received …

Development Page 1 New Product Development Research Where to Now in New Product
Development Research? Angie Craig and Susan Hart New Product Development, Research …

A Handbook for Sensory and Consumer Driven New Product Development explores
traditional and well established sensory methods (difference, descriptive and affective) as …

Sensory analysis examines the properties (texture, flavor, taste, appearance, smell, etc.) of a
product or food through the senses (sight, smell, taste, touch and hearing) of the panelists …

Understanding consumer needs, desires or preferences has led to an extensive body of
literature in two traditionally independent disciplines: business and science. There is an …

New product need assessment and idea generation methodologies, developed and used
successfully in the consumer product arena, are seldom used to aid in the design of new …

Despite these dramatic changes, which have had enormous impact on all aspects of our
lives and business practices, new product development (NPD) practices, as reflected in the …

For most companies, the introduction of successful new products is critical to the
achievement of the short-and longterm corporate strategic goals of profitability, growth, and …

This paper builds upon a review of relevant marketing, consumer science and innovation
management literature to introduce the concept of consumer-led new product development …