What happens when actors and sectors incorporate references to specific territories in their
development efforts? Throughout history, producers have capitalised individually and …

This book integrates new thinking on the image, marketing, and branding of places at all
levels, from town squares to cities and countries, and of the products and peoples …

The strategic use of branding techniques to emphasise the role of value creation in the
consumption of places started to strengthen in the beginning of the 1990s as the time of the …

The pervasive managerial logic of branding has established a stable foothold in the context
of place management. Yet the question of whether places, such as cities, regions and …

Place image has traditionally been important in areas including tourism, country positioning
in international relations, the protection of local producers from imports through 'buy …

Place branding is not a new phenomenon. The emphasis placed on place branding has
recently become particularly strong and explicit to both practitioners and scholars, in the …

Place branding has been studied rather intensely, at least for the last 20 years. While there
is no doubt that significant progress has been achieved in terms of conceptualising the …

mechanisms and contingencies in the construction and use of space. In some cases, space
is treated more as a metaphor than an entity with a distinct ontological status. It is only when …

In light of distinct trends of discussion, place branding can be considered as an approach 'to
integrat [ing], guid [ing] and focus [ing] place management', while the change of place …

Over the past few decades, geographical indications have become major intellectual assets
in relation to a variety of goods, acting not only as a tool for protecting consumer's interests …