While many emerging technologies are making significant strides in the marketplace, others
are developing at a slower pace. Historical experience has shown that their success can …

Purpose Although the literature acknowledges the importance of value proposition change,
existing research on how the value proposition can change remains relatively limited. The …

Extant research on Open Innovation (OI) reflects the importance given to how established
firms shift towards the new paradigm of OI in order to enhance innovation. OI, by definition, is …

Purpose The rapid development of information and communication technologies (ICTs) has
facilitated consumers' involvement in firms' value creation processes through increasingly …

The technological revolution brought about from the digital transformation is dramatically
reshaping how firms co-create value in B2B industrial markets. Among the many forms …

This book is an eye-opener for businesses unveiling how technology trends can be
deployed to redesign products, services and processes. The authors provide business …

This book aims to examine how emerging technologies can help businesses reshape to
gain a competitive advantage. It also aims to evaluate the diverse theoretical perspectives …

How do economic actors in complex business-to-business (B2B) service systems co-create
value when resource exchange is contingent on available and accessible Information and …

The advancement of technology in the manufacturing, operations, marketing,
communication, and customer relations has created a wider outreach among enterprises …

Emerging technologies are the underlying foundation of radical innovation, providing
opportunities to enter new markets or address current markets with next-generation …