While research into customer engagement receives much attention, few studies have
examined why consumers engage in social commerce and the resulting consequences for …

Consumer engagement is increasingly gaining popularity among practitioners and
academics as a prominent consumer-social platform relationship construct. However, few …

Web 2.0 applications and social media have transformed e-commerce into a new business
paradigm, which is called social commerce. This development has changed the customers' …

One of the main aspects of the Web 2.0 revolution has been social commerce that has
resulted in many people across the world increasingly engaging with commercial activities …

Increasing interest in social commerce has been accompanied by concerns about creating
high-quality customer relationships. Brands are particularly interested in how they may foster …

The evolution of social commerce (s-commerce) has changed both businesses and
customers. Therefore, understanding customer engagement behaviour in the s-commerce …

Social commerce takes advantage of social networking capabilities and provides features
that encourage customers to share personal experiences. Because social commerce has …

The past couple of years have witnessed the emergence of a new phenomenon known as
social commerce, which incorporates the transactional aspect of e-commerce with social …

As a new type of e-commerce, social commerce is an emerging marketing form in which
business is conducted via social networking platforms. It is playing an increasingly important …

Online social networking sites (SNSs) has become one of the most popular activities for
people accessing the Internet. In this regard, many Businesses create their online brand …