A growing recognition of the role of attention in decision-making has been driven by both the
technology of eye tracking and the development of models that explicitly incorporate …

Decision makers attend more to preferred choice options and to the ultimately chosen
option, but does visual attention influence preferences and choice? Several theories …

This paper reviews studies on eye movements in decision making, and compares their
observations to theoretical predictions concerning the role of attention in decision making …

What role does attention play in decision-making? Prior research has demonstrated a link
between visual attention and value-based choice, but the direction of causality is still …

This article presents a selective review of economic research on attentional choice, taking
an observation of as its starting point. Because standard choice data conflate utilities and …

Visual attention is a fundamental aspect of most everyday decisions, and governments and
companies spend vast resources competing for the attention of decision makers. In natural …

When choosing between options, such as food items presented in plain view, people tend to
choose the option they spend longer looking at. The prevailing interpretation is that visual …

When making decisions, people tend to choose the option they have looked at more. An
unanswered question is how attention influences the choice process: whether it amplifies …

When people are faced with a decision, they tend to choose the option that draws their
attention. In recent years, correlations between attention and choice have been documented …

Given that the core issues of attention research have been recognized for millenia, we do
not know as much about attention as we should. I argue that the reasons for this failure are …