Abstract Research Summary Strategy research views firms' diverse experience base as
critical to new product success. It also champions strategy‐by‐doing in entrepreneurial …

Most companies have ambitious growth goals. The trouble is there are only so many
sources of market growth. Markets in many countries and industries are mature and …

Several years ago, an editorial in a software industry journal asked readers,“Why aren't they
using all those marvelous methods?” The focus of the editorial was on software engineering …

The success of the first product is of paramount importance for the future development of the
new venture. Developing and launching a first product in the C hinese market is even more …

This article reports a multimethod study of product innovation processes in small
manufacturing firms. Prior studies found that small firms do not deploy the formalized …

Innovative features such as hands‐free car entry and ignition systems, stop‐start devices,
telematics systems, and panoramic windshields are increasingly important to carmakers' …

This study explores the contingencies relating firm experience to product development
capabilities, focusing on experience type (breadth versus depth) and timing (prior versus …

This chapter focuses on the critical success factors that underlie new product performance. It
is based on the author's and other's research into hundreds of new product launches …

Product innovation—the development of new and improved products and services—is
crucial to the survival and prosperity of the modern corporation. According to a recent …

Abstract Research Summary Strategy research advises firms to capture generative value by
continually introducing generational improvements on their existing products. This article …