Structural equation modeling has developed into a standard application in marketing.
However, researchers are divided into two camps: proponents of a" hard", parametric …

Marketing applications of structural equation models with unobservab les have relied almost
exclusively on LISREL for parameter estimation. kkkk has apparently been little concern …

Purpose In their paper titled “A Miracle of Measurement or Accidental Constructivism? How
PLS Subverts the Realist Search for Truth,” Cadogan and Lee (2022) cast serious doubt on …

Structural equation modeling (SEM) is extensively used in marketing research. For some
years now, there has been a somewhat heated debate among proponents and detractors of …

The application of structural equation models (SEMs) is common in marketing and the
behavioral sciences. Accordingly, the exploration of more effective methods to estimate …

Purpose Partial least squares structural equation modeling (PLS-SEM) is an important
statistical technique in the toolbox of methods that researchers in marketing and other social …

During the last decade, structural equation models with unobservable variables and
measurement error have been increasingly applied in the marketing discipline. By far, the …

Recent Developments in Structural Equation Modeling - Karl G. Jöreskog, Dag Sörbom, 1982
Skip to main content Intended for healthcare professionals Sage Journals Home Search this …

Among structural equation modeling (SEM) techniques, by far the most well known are
covariance-based methods as exemplified by software such as LISREL, EQS, AMOS …

This paper reviews prior applications of structural equation modeling in four major marketing
journals (the Journal of Marketing, Journal of Marketing Research, International Journal of …