Security in digital marketing: Challenges and opportunities

AT Rosário - Confronting Security and Privacy Challenges in Digital …, 2023 - igi-global.com
Digital marketing presents both challenges and opportunities when it comes to security. As
more and more customer data is collected and stored digitally, the potential for sensitive …

Examining marketing cyber-security in the digital age: Evidence from marketing platform

T Hashem - International Journal of Data and Network Science, 2024 - growingscience.com
The current study aimed to examine marketing cyber-security (DDoS Attacks, Cross-Site
Scripting, SQL Attacks, and passwords attacks) in the digital age by presenting evidence …

Digital Marketing in the Age of Cyber Threats: A Comprehensive Guide to Cybersecurity Practices

HND Şenyapar - The Journal of Social Science, 2024 - dergipark.org.tr
As digital marketing strategies become increasingly integrated into business models, unique
vulnerabilities to cyber threats make cybersecurity essential. This descriptive study provides …

[图书][B] Digital Business Security Development: Management Technologies: Management Technologies

D Kerr, JG Gammack, K Bryant - 2010 - books.google.com
Security is an increasingly important area of study for businesses as failure to address
company protection can have severe ramifications for the long-term viability of any e …

The common body of knowledge: A framework to promote relevant information security research

KJ Knapp, FN Ford, TE Marshall… - Journal of Digital …, 2007 - commons.erau.edu
This study proposes using an established common body of knowledge (CBK) as one means
of organizing information security literature. Consistent with calls for more relevant …

[PDF][PDF] An analysis of cyber security threats in digital marketing

S Kumar, H Pallathadka… - Journal of Critical …, 2022 - researchgate.net
Addressing cyberspace security problems is essential to success in digital marketing, which
is an online business. As the Digital Age evolves, more people choose to work online and …

Cybersecurity, Privacy, and Data Protection: State of the Art in Iran, Nigeria, Portugal, and the USA.

S Lamas, P Quintas, JC Neves… - International Journal of …, 2023 - u3isjournal.isvouga.pt
Cybersecurity, Privacy, and Data Protection: State of the Art in Iran, Nigeria, Portugal, and the
USA. Page 1 Cybersecurity, Privacy, and Data Protection: State of the Art in Iran, Nigeria …

Cyber security solutions for businesses in financial services: Challenges, opportunities, and the way Forward

S Akhtar, PA Sheorey, S Bhattacharya… - International Journal of …, 2021 - igi-global.com
This paper examines the challenges that small, medium, and large businesses in the
financial services industry are facing concerning data security and providing relevant tools …

Strategic Cybersecurity Risk Management Practices for Information in Small and Medium Enterprises

C Ashley, M Preiksaitis - Business …, 2022 - bmrajournal.columbiasouthern.edu
Over the past decade, the number of cyberattacks affecting United States small-and medium-
sized enterprises (SMEs) has increased substantially; with an average per-breach loss of …

[HTML][HTML] The necessity of information security in the vulnerable pharmaceutical industry

SJ Roberts - Journal of Information Security, 2014 - scirp.org
The pharmaceutical industry produces billions of dollars in sales each year. The industry is
evolving and relying on using technology more and more to conduct day-to-day business …