The contemporary business landscape is witnessing an ever‐increasing concern for
environmental sustainability, which has also surfaced in the apparel industry through the …

The apparel industry's sustainability is gaining scholars' attention amidst increasing
concerns about its environmental impacts. However, to ensure that the industry's efforts in …

Purpose The purpose of this paper is to understand consumers' purchase intention toward
green apparel products using the theory of planned behavior (TPB). Specifically, this study …

The purpose of this study was to examine consumers' purchase intention for green
sportswear by investigating the effects of their expectation, perception, subjective norm …

The current study examines the influence of innovativeness theory-based consumer
independent judgment making (CIJM), novelty-seeking behavior (CNS), green apparel …

Purpose This paper aims to explore the attitude-behaviour gap consumers experience when
transitioning from buying fast fashion to embracing sustainable fashion consumption …

The circular economy is one of the crucial issues in fashion because the fashion industry is a
major global polluter. Many consumers are adopting a more sustainable lifestyle and it …

Purpose The objective of this paper is to synthesise the published literature on consumer
awareness and acceptance of Sustainable Fashion (SF) and highlight that sustainability …

The green apparel literature has previously examined the disparity between consumers'
positive purchase intentions and their actual purchase behaviour. This dichotomous …

162 S. Lee/Journal of Global Fashion Marketing 2-3 (2011) 161-169 behaviors. Marketers in
the fashion industry need to consider college students' environmental concerns and …