Managing mutual relationship with the customer is a decisive task in every sector. Many
earlier research outcomes evidenced this as a major drawback, particularly in the banking …

Measuring customer satisfaction in banking industry plays essential role for increasing
market share and profitability. In this paper, we present an empirical investigation to …

Owing to stringent competition, financial industry like banks has exceedingly been focusing
on keeping the possession of loyal customers through multifarious factors of customer …

The purpose of this study is to determine the impact of customer relationship management
(CRM) components on customer loyalty of a firm. The three components of CRM in this study …

Insurance sector in India seems to be dynamic in nature. During past few decades, there
was a revolutionary change witnessing segments of speedy growth but in the current …

Abstract The Customer Relationship Management (CRM) is the highly valued in market for
existing and current customers. In this research we explore the effect of CRM on factors such …

Ghana's banking industry has witnessed stiff competition in the last decade thus
accentuating the need for banks to consider various strategic options and programmes in …

The general objective of this study is to examine the effect of CRM on customer loyalty in
commercial bank of Ethiopia in werabe town. To achieve the objective of the study …

This research examines relationship between customer relationship management (CRM)
and factors that affect the customer loyalty in banking sectors. These factors mainly include …

Purpose The present study investigates the moderating role of customer trust in customer
relationship management (CRM) components and customer loyalty relationships in the …