Although incidental affect has been shown to influence both attitude and purchase behavior,
it has not been extended to actual consumption. This research investigates whether specific …

This research studies a fundamental and seemingly straightforward question: Can basic
advertising elements, such as the presence of attractive imagery, have uncontrollable effects …

Evaluations of consumer items may often be based on affective reactions, and many
marketing strategies rely on affective manipulations to influence a desire of ownership …

Abstract Replicating Raghunathan and Pham, results from two experiments confirm that
while anxiety triggers a preference for options that are safer and provide a sense of control …

Consumer research has demonstrated that emotions play an important role in the
decisionmaking process. Individuals may use consumption or purchasing as a way to …

We investigate how extraneous or incidental emotions influence product evaluations as a
function of consumers' salient goals. By manipulating specific emotions that correspond …

Can preconsumption mood influence postconsumption evaluations? In this article, we
attempt to answer this question; in doing so, we broaden our understanding of both the …

We examine the interplay between incidental affect and task-related affect in the context of
consumer choice. Specifically, we examine the differential impact of two discrete negative …

We examine the influence of two specific negative emotions (ie, sadness and anger) on
consumers' preference for an advertised product promoting either activity (eg, exercise) or …

It is proposed that the emotional triggers of comfort food consumption can reliably be
predicted by factors tied to affect asymmetry whereby negative affects dominate one's …