Neuromarketing or consumer neuroscience is a relatively new market research
subdiscipline that has gained popularity among consumer behavior scientists in the past two …

The use (and abuse) of neuroscience and psychological research methodologies has
become a hot topic in consumer research, particularly in the area of food product research …

The application of neurophysiological techniques to marketing and consumer research has
seen tremendous growth in recent years. To provide a comprehensive overview of …

Consumers' food choices are often driven by reasons of which consumers are not fully
aware. Decision-making about food is influenced by a complex set of emotions, feelings …

The first decade of consumer neuroscience research has produced groundbreaking work in
identifying the basic neural processes underlying human judgment and decision making …

The use of neuroscience tools to study consumer behavior and the decision making process
in marketing has improved our understanding of cognitive, neuronal, and emotional …

In recent years, interest in the integration and application of neuroscientific theories,
concepts, findings and methods to the research discipline of consumer behavior has been …

Recent decades have witnessed a burst of neuroscience research investigating mental and
physiological processes central to consumer behavior, including sensory perception …

Purpose For many consumer neuromarketing researchers, the use of functional magnetic
resonance imaging has been the most preferred neuroscience technique. However …

Purpose Neuroimaging technologies such as electroencephalogram and magnetic
resonance imaging allow us to analyze consumers' brains in real time as they experience …