The article is aimed to investigate the influence of an individual's demographic
characteristics such as gender, age, income, marital status and family type on online …

Online shopping is gaining momentum in India. With internet penetration improving in the
country, smart phones becoming affordable and lifestyles becoming hectic, the way people …

Online shopping phenomena become the latest trend among youth because of its
convenience. Most of the retailers focus their business on online shopping due to the large …

E-commerce is offering ample opportunities for the business to grow. It provides a
convenient platform for the consumer to purchase products and service online. Retailers …

The recent growth of e-commerce and the consumer's increasing interest in purchasing over
the net have significantly changed the landscape of Indian retail market. Today customers …

The paper aims to study the factors that influence online purchase intention among
university students in Pakistan. A cross-sectional study was conducted between March 2020 …

Internet has changed the traditional retailing process drastically which is not only beneficial
for sellers but also for buyers. During online buying process several factors motivated and …

The recent growth of e-commerce and the consumer's increasing interest in purchasing over
the net have significantly changed the landscape of Indian retail market. Today customers …

In today's era of internet proliferation, the prevalence of online shopping has increased.
Internet has made the transactions smoother, quicker, faster and easier and both the buyers …

The purpose of this paper is to explore individualist and collectivist gender moderated
differences toward online purchase intentions. Data were collected via questionnaires from …