Social media usage and SME firms' sustainability: An introspective analysis from Ghana
Social media is gradually transforming diverse business ecosystems due to the limitless
capabilities they offer. Given this, emerging businesses across the globe are leveraging this …
capabilities they offer. Given this, emerging businesses across the globe are leveraging this …
Social media adoption in smes sustainability: evidence from an emerging economy
Social media is constantly changing the business landscape across all economic sectors.
Given this, small and medium enterprises (SMEs) are leveraging this to give their …
Given this, small and medium enterprises (SMEs) are leveraging this to give their …
Social media integration: An opportunity for SMEs sustainability
The changing trend in the circular economy has pushed most firms to be competitive in their
business activities using emerging technology. SMEs in recent times are increasingly …
business activities using emerging technology. SMEs in recent times are increasingly …
Linking social media usage and SME's sustainable performance: The role of digital leadership and innovation capabilities
The increasing use of social media and its ability to aid small and medium-sized enterprises
(SMEs) to target large audiences at once has triggered to transformation in how SMEs …
(SMEs) to target large audiences at once has triggered to transformation in how SMEs …
Antecedents of sustainable SMEs in the social media space: A Partial Least Square-Structural Equation Modeling (PLS-SEM) approach
Social media has become explosive, permeating every sphere of the socio-cultural lives of
individuals and businesses, and causing nations to technologically evolve. The dramatic …
individuals and businesses, and causing nations to technologically evolve. The dramatic …
Social media adoption and financial sustainability: Learned lessons from developing countries
Social Media (SM) is considered one of the most discussed topics in today's business
environment, mostly because of the recent developments and improvements in computer …
environment, mostly because of the recent developments and improvements in computer …
Social media perceptions, readiness and usage in fostering sustainable growth of micro and small enterprises in Uganda
Purpose The purpose of this study is to investigate the influence of social media, perception,
readiness and usage on sustainable growth of micro and small enterprises (MSEs) in …
readiness and usage on sustainable growth of micro and small enterprises (MSEs) in …
Social media and corporate communication antecedents of SME sustainability performance: A conceptual framework for SMEs of Arab world
Purpose The purpose of this paper is to discuss the role of social media and corporate
communication as a key success factor of small-and medium-sized enterprises (SMEs) …
communication as a key success factor of small-and medium-sized enterprises (SMEs) …
COVID-19 and SME adoption of social media in developing economies in Africa
RS Gwala, P Mashau - … Through Social Media Adoption and Usage, 2023 - igi-global.com
This chapter explores how COVID-19 negatively impacted society and small-medium
enterprises (SMEs) and how social media marketing, promoting, and influencing played a …
enterprises (SMEs) and how social media marketing, promoting, and influencing played a …
Examining the factors affecting sme performance: the mediating role of social media adoption
Small and medium enterprises (SMEs) have become a vibrant and dynamic sector of the
world economy. Information technology plays a vital role in improving the productivity and …
world economy. Information technology plays a vital role in improving the productivity and …