Purpose The purpose of this paper is to establish how small-and medium-sized enterprises
(SMEs) in water, beverage, soap, detergent, metal fabrication, wood and furniture …

Purpose The purpose of the current research is to investigate the relationship between
marketing capabilities and marketing innovation toward the sustainable competitive …

Abstract Micro, Small, and Medium Enterprises are one of the important pillars in a country's
economy. Despite their strategic role, MSMEs often face a number of challenges, such as …

This article explores critical areas for enhancing the competitiveness of SMEs in the
globalized economy. Due to the fiercer nature of current competitiveness, the business …

Marketing strategies constitute one of the key functional strategies that Small and Medium
Enterprises (SMEs) adopt to enhance performance. This study examines the effect of …

Small and medium enterprises (SMEs) play a vital role in all economies around the world,
they are responsible for creating of jobs, alleviating of poverty, contributing to innovation and …

This research underscores the importance of green marketing strategies, especially in
promoting eco-friendly products to address environmental issues. Potential strengths of the …

Purpose This paper aims to examine the interconnection between marketing and
entrepreneurship among small and medium scale enterprises in emerging markets …

Purpose To be successful on a global scale, small-and medium-sized enterprises (SMEs)
need government support (GS) for innovation, sustainability and creativity. GS has always …

Drawing upon the theoretical foundations of the resource-based view, the current research
aims to examine the mediating role of open innovation between entrepreneurial orientation …