The present research attempts to understand the young consumers' intention toward buying
green products in a developing nation; India. The study has used the Theory of Planned …

The present study is an attempt to examine young consumers' intention toward green
products using an extended version of the theory of planned behavior (TPB), which …

This research reveals the factors explaining the purchase intention toward green products
among young consumers. Young consumers are beginner consumers who are going to play …

Purpose Building on the theory of planned behavior (TPB), the purpose of this paper is to
understand the green buying behavior of educated millennials in India. The study also …

The green consumption among individuals can be an effective way to minimize the negative
impact of consumption on the environment. The research related to green consumption …

Purpose Using insights from theory of planned behavior (TPB), this study aims to examine
the determinants and their relative importance in predicting green buying behavior among …

This study proposed an extended theory of planned behavior (TPB) model to analyze the
green product purchase intention of a millennial cohort in India. Established on …

Consumers are paying close attention to green products to reduce the environmental impact
on health issues. As the scope of this research, this current study focuses on determining …

Green products are among the widely used products worldwide due to their environmental
benefits. However, information on the consumers' purchase intention towards green …

The world faces continuous environmental degradation because of extreme
industrialization, construction, and overexploitation of natural resources. This degradation …