Marketing in the banking industry has witnessed a paradigm shift in orientations from
transaction marketing to relationship marketing. Today, banks are working in extremely …

Customer relationship marketing is an emerging customer innovation focused on growing
customer's satisfaction, retention and loyalty that will culminate into bank profitability. The …

This paper examines the effects of customer relationship marketing on bank performance in
Nigeria. The research addresses the major problem associated with the adoption of …

Due to the rapid expansion in banks and the severe competition for customers' retention,
banks have started using various marketing strategies to achieve their objectives. Customer …

This study examined practice of Customer Relationship Marketing (CRM) and its impact on
customer satisfaction in commercial banks. The variables relationships were established …

This study examined practice of Customer Relationship Marketing (CRM) and its impact on
customer satisfaction in commercial banks. The variables relationships were established …

Customer relationship marketing played and still plays a significant role in the contemporary
business environment. This paper investigates the determinants of customer relationship …

This study entitled “the impact of customer relationship marketing on customer satisfaction; a
case study on selected Commercial banks in Ethiopia”. To achieve the aim of the study, five …

The main objective of this study is to investigate the impact of customer relationship
marketing on customer satisfaction. It is explanatory type of research. Data were collected …

This study examined the impact of customer relationship marketing on customer retention.
This study focus on the banking industry in Asaba, but specifically on GTBANK primary data …