Colors influence our daily perceptions and expectations that manifest in a variety of ways.
This research has three main objectives: to demonstrate the relationship between the colors …

The physical appearance of pills, especially their color, affect expectations of their efficacy in
addition to their intended medicinal effect. The purpose of this study is to understand the …

To study the role of color in expectations of drug effects, 80 Chinese participants (40 females
and 40 males) were asked to classify each of seven single colored capsules and six …

A drug's physical characteristics, such as colour, could be factors influencing its therapeutic
effects. It is not well understood whether people's expectations on drug effects and efficacy …

The colour of a product plays an important role in consumer experiences, and in the context
of pharmaceutical products, this could potentially affect a patient's expectations, behaviours …

Perceptual properties of medications can elicit specific expectancies and may have
implications for patients' compliance. To explore the relationship between capsules' color …

Two experiments are reported in which people's sensory, hedonic, and efficacy expectations
associated with pharmaceutical pills of differing colour and shape were assessed. In …

Design packaging and in particular its color is often evoked by the consumer as a reason
justifying the desire or not to consume the offered product. Colors are considered as a …

Objectives: To assess the impact of the colour of a drug9s formulation on its perceived effect
and its effectiveness and to examine whether antidepressant drugs available in the …

Background For the purposes of our research programme we needed a simple, reliable and
validated method for allowing choice of a color in response to a series of questions. On …