Social media adoption in smes sustainability: evidence from an emerging economy
Social media is constantly changing the business landscape across all economic sectors.
Given this, small and medium enterprises (SMEs) are leveraging this to give their …
Given this, small and medium enterprises (SMEs) are leveraging this to give their …
[HTML][HTML] Social media usage and SME firms' sustainability: An introspective analysis from Ghana
Social media is gradually transforming diverse business ecosystems due to the limitless
capabilities they offer. Given this, emerging businesses across the globe are leveraging this …
capabilities they offer. Given this, emerging businesses across the globe are leveraging this …
[HTML][HTML] Social media adoption and financial sustainability: Learned lessons from developing countries
Social Media (SM) is considered one of the most discussed topics in today's business
environment, mostly because of the recent developments and improvements in computer …
environment, mostly because of the recent developments and improvements in computer …
Social media integration: An opportunity for SMEs sustainability
The changing trend in the circular economy has pushed most firms to be competitive in their
business activities using emerging technology. SMEs in recent times are increasingly …
business activities using emerging technology. SMEs in recent times are increasingly …
Social media and SMEs' performance in developing countries: Effects of technological-organizational-environmental factors on the adoption of social media
Increasing globalization and rapid digitization across industries have led to greater
international competition. Furthermore, the emergence of new innovation has created both …
international competition. Furthermore, the emergence of new innovation has created both …
[HTML][HTML] Social media and corporate communication antecedents of SME sustainability performance: A conceptual framework for SMEs of Arab world
Purpose The purpose of this paper is to discuss the role of social media and corporate
communication as a key success factor of small-and medium-sized enterprises (SMEs) …
communication as a key success factor of small-and medium-sized enterprises (SMEs) …
Understanding social media adoption in SMEs: Empirical evidence from the United Arab Emirates
A AlSharji, SZ Ahmad, AR Abu Bakar - Journal of Entrepreneurship in …, 2018 - emerald.com
Purpose This paper aims to investigate the key drivers of social media adoption intention by
small-and medium-sized enterprises (SMEs). Design/methodology/approach It uses a multi …
small-and medium-sized enterprises (SMEs). Design/methodology/approach It uses a multi …
Effects of technological, organizational, and environmental factors on social media adoption
Electronic commerce is becoming a significant hub for sourcing products/services which
helps organizations to connect with potential customers and gain competitive advantages …
helps organizations to connect with potential customers and gain competitive advantages …
A mediated model on the adoption of social media and SMEs' performance in developing countries
Purpose Small and medium-sized enterprises (SMEs) can adopt and use social media (SM)
for communicating information with stakeholders with minimal cost. The ability to access and …
for communicating information with stakeholders with minimal cost. The ability to access and …
Social media adoption and its impact on firm performance: the case of the UAE
Purpose Through social media technologies, small and medium-sized enterprises (SMEs)
can communicate information and respond to competitors with minimal cost. The ability to …
can communicate information and respond to competitors with minimal cost. The ability to …