Artificial intelligence (AI) helps companies offer important benefits to consumers, such as
health monitoring with wearable devices, advice with recommender systems, peace of mind …

The advancement of artificial intelligence (AI) technology and its applications has drastically
transformed consumer behavior (CB). As consumers interact with these applications on …

Artificial intelligence (AI) will substantially impact retailing. Building on past research and
from interviews with senior managers, we examine how senior retailing managers should …

In the future, artificial intelligence (AI) is likely to substantially change both marketing
strategies and customer behaviors. Building from not only extant research but also extensive …

Purpose Companies utilize increasingly capable Artificial Intelligence (AI) technologies to
deliver modern services across a range of consumer service industries. AI autonomy …

Puntoni et al.(2021; hereinafter Puntoni et al.) have written a useful, interesting, and
comprehensive summation of many of the promises and potential pitfalls of artificial …

As artificial intelligence (AI) applications proliferate, their creators seemingly anticipate that
users will make similar trade-offs between costs and benefits across various commercial and …

While consumer engagement (CE) in the context of artificially intelligent (AI‐based)
technologies (eg, chatbots, smart products, voice assistants, or autonomous cars) is gaining …

• Structured data: traditional, standardized datasets, such as basic customer demographics,
transaction records, or web-browsing history. AI, with its enormous computing power, runs …

Recent advancements in artificial intelligence (AI) and the emergence of AI‐based social
applications in the market have propelled research on the possibility of consumers …