The purpose of this study is to explore the marketing strategies for the introduction of
Beacons technology applications (BLE) technology in businesses and how it can convert …

Purpose of the paper: The paper explores use of big data in innovation and market
leadership in B2B relationships. It provides a framework to analyze the impact of big data …

Open innovation allows the hotel industry to create platforms and channels for collaboration
with its customers, which results in a better understanding of their tastes and demands. In …

Big data analytics (BDA), as a new innovation tool, played an important role in helping
businesses to survive and thrive during great crises and mega disruptions like COVID-19 by …

This study quantifies the relationships between innovation activity and the outcomes of
business-to-consumer (B2C), business-to-business (B2B), and business-to-government …

The choice of influencer marketing as an endorser for promoting products and services is
becoming a more and more effective communication strategy of open innovation. Their use …

The aim of the paper is to determine the influence of BMI based on new technologies on a
company's competitive advantage. In order to accomplish the aim a quantitative research …

This study evaluates the substantial influence of AI-technologies in the finance industry, with
advancement expected to accelerate in the next few years. It also forecasts the expansion of …

Extant literature assumes that customers mainly serve as passive data providers and that
firms take responsibility for big data analytics. In line with a current trend in real-world …

Internet of things (IoT) is a novel paradigm that aims to bridge the digital world with the real
world. With the rapid advancements in Internet and communication technology, we are …