A rapidly growing body of empirical research has recently started to emerge highlighting the
connotative and/or semiotic meanings that consumers typically associate with specific …

A growing body of empirical research now demonstrates that people associate different
basic tastes and taste words with specific packaging shapes. While it may be obvious that …

Much previous work has demonstrated that the shape of different design elements, when
viewed in relation to food, can influence consumers' evaluations, perceptions, and intentions …

Beyond more obvious informational cues, such as prices or labels, brands also
communicate with consumers through more subtle means. The visual design of a package …

The sight of food has a profound effect on us, from making us feel hungry/increasing our
appetite, through to encouraging us to imagine what it would be like to eat that which we …

Visual elements of packaging design serve as a powerful, cost-efficient tool for
manufacturers and retailers alike to communicate sensory features of the product to …

Over the past two decades, a burgeoning literature has demonstrated the robust
associations that exist between visual elements ('cues') on product packaging in the food …

Many studies have documented that people match a variety of tastes, aromas, and flavours
crossmodally to other sensory features, such as abstract shapes, names, and speech …

The visual design of food packages can activate heuristic inferences which in turn shape
consumer perception and judgment of salient content. Focusing on two core design …

The visual aspects of packaging design (think here of color and form, or image mold) are
critical to the success or failure of many of the products on the supermarket shelf. While a …