A growing body of empirical research now demonstrates that people associate different basic tastes and taste words with specific packaging shapes. While it may be obvious that …
Much previous work has demonstrated that the shape of different design elements, when viewed in relation to food, can influence consumers' evaluations, perceptions, and intentions …
CJA Machiels, N Karnal - Food quality and preference, 2016 - Elsevier
Beyond more obvious informational cues, such as prices or labels, brands also communicate with consumers through more subtle means. The visual design of a package …
G Simmonds, C Spence - Multisensory packaging: Designing new product …, 2019 - Springer
The sight of food has a profound effect on us, from making us feel hungry/increasing our appetite, through to encouraging us to imagine what it would be like to eat that which we …
Visual elements of packaging design serve as a powerful, cost-efficient tool for manufacturers and retailers alike to communicate sensory features of the product to …
P Matthews, G Simmonds, C Spence - Food Quality and Preference, 2019 - Elsevier
Over the past two decades, a burgeoning literature has demonstrated the robust associations that exist between visual elements ('cues') on product packaging in the food …
Many studies have documented that people match a variety of tastes, aromas, and flavours crossmodally to other sensory features, such as abstract shapes, names, and speech …
N Karnal, CJA Machiels, UR Orth, R Mai - Food Quality and Preference, 2016 - Elsevier
The visual design of food packages can activate heuristic inferences which in turn shape consumer perception and judgment of salient content. Focusing on two core design …
C Spence - Integrating the packaging and product experience in …, 2016 - Elsevier
The visual aspects of packaging design (think here of color and form, or image mold) are critical to the success or failure of many of the products on the supermarket shelf. While a …