Companies are actively striving to enhance their brand equity. This study aims to investigate
the impact of brand equity on purchase intention and in turn, consumer purchasing behavior …

The rapid development of fashion has created the term fast fashion. Global fast fashion
brands such as UNIQLO, Zara, H&M and other brands are striving to dominate the market …

This research investigates the impact of brand perception on brand loyalty and brand
purchase intention using the lenses of complexity theory. First, the study conceptualizes and …

The lifestyle has unique influence in the fashion. Indonesian fashion is continuously
changing over the trends. There is an influx of fashion enterprises into Indonesia. Consumer …

Due to the intense competition in market place, customers nowadays are exposed to several
brands from across the globe. Building the brand equity becomes an important source of …

In recent years, fashion industry has become one of the important sectors in Indonesia.
Therefore, the competition in it which involves brands like Zara, H&M, and Forever 21 rushes …

ABSTRACT rand love is a recent marketing construct, which has been shown to influence
important marketing variables such as word-of-mouth and purchase decision making. The …

The purpose of this study is to investigate the impact of customer satisfaction mediators and
brand trust moderators on brand loyalty among customers of a local beauty product in …

This study delves into the intricate web of causal relationships among various dimensions of
consumer-based brand equity and their impact on purchase intention within the fashion …

One of the most important strategies for any organization to win the business competition is
to codification own brand management and vision. Brand, as the cornerstone of today's …