The metaverse as a new social marketing platform has unquestionably opened new
horizons for the digital fashion economy. This research aims not only to explore consumers' …

The field of fashion is rapidly evolving, as it has surprisingly arisen as one of the most
inclined to adopt digitalization and virtual realities to transform its business model, motivated …

Digital fashion may instill transformative power into the fashion industry as it can
simultaneously deliver fashionability and sustainability. Renowned for their innovativeness …

The fashion industry has traditionally relied on the established marketing channels such as
advertising, sales promotion, public relations, direct marketing, personal selling, and limited …

This study aims to analyze industry trends in meta-fashion and corresponding consumers'
responses. From January 2021 to April 2022, 17,460 comments from the news, including …

With the advancement of 3D design software,“digital fashion” has evolved from a retail and
design tool for physical fashion to a virtual-only end-product sold to consumers in wholly …

The metaverse is transforming the fashion industry, offering novel consumer experiences
and inventive prospects for businesses. This special issue delves into consumer behavior …

This research aims to investigate the untapped domain of fashion marketing within the
metaverse, specifically harnessing Artificial Intelligence (AI) to revolutionize consumer …

Ever since the pandemic started, we have witnessed a revolution towards a new digital era
that comes under the name of Metaverse. In this matter, the fashion field has surprinsingly …

Background: The fashion retail industry has undergone a major transformation due to the
Covid-19 pandemic and the rise of technical innovations. This transformation led to the …