Pakistani women are gradually becoming more self-dependent and entering the work force because of socio-economic changes in the society. This has made them more conscious …
L Koshy, SJ Manohar - International Journal in Management and …, 2017 - researchgate.net
The Indian cosmetic industry landscape has been witnessing a phenomenal transition from female focused product to male grooming product category. In recent years, male grooming …
Now-a-days due to urbanization and globalization urban consumers are more conscious about their skin care. Moreover due to the climate change, people are concerned about …
V Sabharwal, S Maan, S Kumar - International Journal of …, 2014 - researchgate.net
The present study focused on the usage pattern, factors and brand possession of cosmetics among women. Total 150 women were visited and their responses were taken from three …
After economic liberalization, India had picked up the pace of growth and showed sustainable growth for the country and its industries. Cosmetic industry is one of them. With a …
The use of cosmetics is inevitable in today s world. Whether it is for a basic skin care regime or to go out for a special outing, the use of cosmetics has largely gained its popularity …
R Prasanna - IUP Journal of Marketing Management, 2019 - search.proquest.com
Today, the world's cosmetics market is estimated to generate R32 lakh cr (https://www. zionmarketresearch. com/news/cosmetic-skin-care-market) approximately out of the annual …
S Ulfat, A Muzaffar, M Shoaib - Pakistan Journal of Science, 2014 - search.ebscohost.com
This study aimed to explore the consumption pattern of Beauty Care products based upon selection, use and satisfaction among females in Pakistan. This study lead towards females …
Globalization and urbanization instilled the consciousness about usage of cosmetics among all age groups. People are becoming concerned about preconizing the cosmetics for each …