This study evaluated the impact of startup technology innovations and customer relationship
management (CRM) performance on customer participation, value co-creation, and …

The knowledge-based economy has drawn increasing attention recently, particularly in
online shopping applications where all the transactions and consumer opinions are logged …

The purpose of this paper is to reveal how social network marketing (SNM) can affect
consumers' purchase behavior (CPB). We used the combination of structural equation …

Given the mediating role of value co-creation, this paper tries to demonstrate how social
network marketing (SNM) could influence consumer purchase behavior (CPB). The …

Due to the rapid development of social media, the core of this paper is to explore the
influence factors of social media marketing on consumers' purchase intention. Through a …

With the improvement of online transaction systems and online shopping platforms, more
and more customers choose online purchase. However, because customers and merchants …

The recent outburst of online shopping, commonly known as e-shopping, has added a new
dimension in the business sector. In these days, people tend to explore online for finding the …

This study was conducted to predict purchase intention based on digital marketing, customer
engagement, and customer perceived value. This study used a quantitative descriptive …

The growth of the digital world at this time provides many benefits for all humans, big data
obtained from cyberspace for free, and is often used just like that without understanding the …

Artificial intelligence (AI) is revolutionizing consumer–provider interactions by changing the
nature of online purchases. This study uses the social support theory to investigate …