Previous private label brand (PLB) studies have highlighted models that use store loyalty as
a predictor of PLB loyalty. A few studies have identified PLB loyalty as a predictor of store …

Purpose–The purpose of this paper is to examine the category‐level differences of both risk
perception and brand loyalty effects on consumer proneness towards buying private label …

Private label brands (PLBs) are an important facet of the retail offering within the
supermarket sector. Although research has focused on the risk factors of private label …

In India growth of private label brands corresponds with the increasing share of organized
retailing. The consumer perceptions of private label apparel brands of retail department …

The importance of private label brands has increased; several factors have been affecting
the attitude towards private label brands. This research examines the relationship between …

Purpose This study aims to examine the moderating role of private label product type
(organic vs non-organic) on the relationships between trust transfer, price fairness …

Abstract Rationale: Retailing in India is evolving rapidly, indicated by increase in consumer
spending at unprecedented rates and increase in number of global players investing in this …

A key benefit of private labels for retailers is their potential to increase customers' store
loyalty. However, previous research has not examined how this relationship varies across …

Purpose–Private label brands of food products are an important component of many
consumers' purchases, as well as an integral element of the retail industry. The purpose of …

Purpose The authors analyze the relationship between different consumer attitudinal
variables and a number of variables related to consumer perception of the store and …