Counteracting the worst effects of human-induced climate change is one of the most
daunting challenges of our time. There has been an increased recognition of the important …

Green advertising aims to communicate pro-environmental dimensions of products to
achieve an increase in sales. Within a general advertising framework, we organize studies …

The purpose of this study is to integrate the theoretical base of green purchasing by using
the signaling theory approach to green marketing. Since previous studies do not combine …

This comprehensive analysis of 1121 research and review articles published in 462 journals
listed in the Scopus and Web of Science databases during 1990–2021 provides measurable …

Research on influence factors for green consumption has greatly advanced in recent years.
However, little research has explored the effect of consumers' environmental responsibility …

The undertaken research examines the impact of green attitude, green customer value (eg,
environmental image and perceived value), and green marketing mix (eg, product …

As consumers become more conscious of the deteriorating state of the environment,
organizations too are beginning to demonstrate their sustainable commitments in …

Purpose This study aims to examine the effects of three green information quality
dimensions–persuasiveness, completeness and credibility–on green brand evaluation and …

People are becoming increasingly aware of the environmental and social implications of
their consumption. To make ecologically responsible purchases consumers require …

This research aimed to assess the impact of green packaging and green advertising on
competitive advantage and business performance of manufacturing Small and Medium …