This study examines the persuasion mechanism in product recommendations made by a
voice-based conversational agent and explores whether the personalized content reflecting …

In the discussion on advertising effect, the self-reference effect and argument quality are
regarded as the factors affecting consumption judgment. This research aims to discuss the …

Purpose This paper aims to investigate the impacts of social media on the Pakistani
consumers' buying behavior, which could be reflected in either complex buying, variety …

In the new edition of the international bestseller Environmental Interpretation, Sam H. Ham
captures what has changed in our understanding of interpretation during the past two …

A key characteristic of democratic politics is competition between groups, first of all political
parties. Yet, the unavoidably partisan nature of political conflict has had too little influence on …

The current study investigated whether fiction experiences change empathy of the reader.
Based on transportation theory, it was predicted that when people read fiction, and they are …

Stories, and their ability to transport their audience, constitute a central part of human life
and consumption experience. Integrating previous literature derived from fields as diverse …

Purpose–Numerous electronic word-of-mouth (eWOM) studies have been conducted to
examine the effectiveness of persuasive eWOM messages. Despite the impact of eWOM …

Human emotions, such as anxiety, depression, fear, joy, and laughter, profoundly affect
psychological and physiological processes. These emotions form a set of basic, evolved …

This study conducted two experiments to determine the influence of review valence, review
quantity, and the interaction effects between the two among consumers designated as …