Radically concrete or incrementally abstract? The contingent role of abstract and concrete framing in pitching novel ideas
D Falchetti, G Cattani, S Ferriani - Innovation, 2024 - Taylor & Francis
Entrepreneurs pitching new ideas are hard-pressed to frame their message in the most
compelling way to win the attention and support of relevant audiences. But could a simple …
compelling way to win the attention and support of relevant audiences. But could a simple …