This study aims to gain further insights to Chinese and Taiwanese university students'
environmental literacy on ecotourism. A structural equation model is developed and …

Sustainable tourism is essential for tourism sector development. Environmentally
responsible behaviors and behavioral intentions are important prerequisites for sustainable …

Ecotourism training is usually considered to be undertaken only by tourism practitioners for
professional development. However, ecotourism training has a more important role to play …

Rapid economic growth has enriched the lives of individuals and yielded rising material and
living standards. However, various types of public pollution problems have successively …

Most governments, local organizations, tourism agents, and scholars have extensively
promoted ecotourism in recent years. However, government policies have been ignored …

Due to the popularity of recreation and entertainment activities, the concept of ecotourism is
getting popular in recent years. The research targets in this study include tourists to the Wuyi …

Purpose Recent studies have classified ecotourism behaviour into specific components like
site-specific ecological, pro-environmental and environmental learning behaviour. However …

The aim of this nationwide survey was to assess undergraduate students' environmental
literacy level in Taiwan. A total of 29,498 valid responses were received from a number of …

The purpose of this study is to develop a theoretical framework by integrating the value-
belief-norm (VBN) theory with environmental awareness in measuring Chinese university …

Purpose This study examines the direct and indirect impact of environmental belief, nature-
based destination image and time perspective on tourist attitude towards ecotourism …