Programmatic advertising is a nascent and rapidly growing information technology
phenomenon that reacts to, and impacts upon, consumers and their behavior. Despite its …

Volatility [vo| la| til| i| ty](variability, instability) nicely sums up the most radical change that
has taken place in the global economy over the last decade and is certainly more apt than …

Programmatic advertising is a large scale, real-time bidding process, whereby ads are
automatically assigned to available spaces across types of media and geographic regions …

The emergence of new technologies has often been examined through their transition along
the hype-cycle. While this has been a useful approach, recent research indicates that not all …

To advance the emerging research field of computational advertising this article describes
the new computational advertising ecosystem, identifies key actors within it and interactions …

The Psychology of Advertising offers a comprehensive exploration of theory and research in
(consumer) psychology on how advertising impacts the thoughts, emotions and actions of …

The impact of traditional advertising is decreasing, making traditional mass media channels
less attractive for advertisers to invest in. The 30-second ad is increasingly replaced by …

Over the past 40 years, we have witnessed seismic shifts in advertising planning and buying
processes. Due in no small part to the emergence of digital media, consumer choices have …

Purpose Digital advertising enables retailers to rely on large volumes of data on consumers
and even leverage artificial intelligence (AI) to target consumers online with personalised …

Many consumers encounter and interact with digital artifacts and services on a daily basis,
either willingly or unwillingly. This paper conceptualizes consumer online behaviors into …