Eye tracking offers researchers an opportunity to collect an objective assessment of visual
behavior. Visual behavior—referring broadly to metrics and measures of gaze positioning …

Eye tracking enables usability practitioners and researchers to capture and analyze people's
eye movements in terms of fixations, saccades, and scanpaths. Already popular in other …

Eye tracking research and research methodologies are becomingly increasingly common in
many disciplines from psychology and marketing to education and learning. This is because …

Many eye tracking studies use facial stimuli presented on a display to investigate attentional
processing of social stimuli. To introduce a more realistic approach that allows interaction …

There is a long history of interest in looking behavior during human interaction. With the
advance of (wearable) video-based eye trackers, it has become possible to measure gaze …

Lack of accuracy in eye-tracking data can be critical. If the point of gaze is not recorded
accurately and reliably, the information obtained or action executed might be different from …

Eye-tracking research is beneficial for better understanding user behaviour in search
engines. The present paper presents a comprehensive narrative literature review of eye …

Psychological research is increasingly moving online, where web-based studies allow for
data collection at scale. Behavioural researchers are well supported by existing tools for …

User evaluations of interactive and dynamic applications face various challenges related to
the active nature of these displays. For example, users can often zoom and pan on digital …

Eye gaze plays an important role in communication but understanding of its actual function
or functions and the methods used to elucidate this have varied considerably. This …