Artificial intelligence (AI) is revolutionizing business by allowing companies to perform more
efficiently and effectively while using much fewer resources. Organizations are increasingly …

The marketing environment is transforming, with conventional marketing methods giving
way to content marketing. To avoid falling behind rivals, companies are beginning to …

The purpose of this study is to obtain empirical data about whether or not there is a
relationship between sales promotion costs and sales volume and how much influence the …

The concept of marketing in the company is the orientation of the benefits is closely linked to
the increase in sales volume. Variables that can affect, among others, price, location and …

Recently in marketing literature sales function is viewed in a strategic level and recent work
elevates sales strategy from a tactical component to a more strategic component. But what is …

Distribution is an important part of the sales business which influences the customer's
decision to buy a product which in turn increases sales volume. The purpose of study to …

Purpose: The purpose of this study was to determine and analyze the effect of advertising
promotion strategies and sales promotions through social media marketing on the sales …

At present, content marketing has become an important marketing method for enterprises,
which can achieve precise, efficient, low-cost marketing purposes and obtain rich profits. In …

What is sales strategy? How and when does it affect performance? This study attempts to
provide answers to these overlooked questions by developing a comprehensive …

Purpose This study investigates how the combined effects of big data ability and CRM
capability could impact on an organization's strategic sales performance (SSP), and how the …