Given the rise in influencer marketing on social media, this paper explores how homophily
between influencers and their audiences affects customer value co-creation behaviour …

Purpose Understanding the outcomes of co-creation (CC) in healthcare is increasingly
gaining multidisciplinary scientific interest. Although more and more service management …

The present article develops an argument that conceptualizing the customer journey as a
complex system provides both a systematic portrayal of the complex and holistic nature of …

Determining customer satisfaction elements in retailing after-sales services have been well
explored; however, the increasing competition in this area demands the investigation of …

Building on the service dominant logic, this study explores the effect of online and offline
channel interactivity on consumers' value co-creation behavior (VCB), the mediating effect of …

In the online health community, the doctor-patient interaction is one of the most important
functional modules. A large volume of unstructured text data has been generated in the …

The exponential rise of sharing economy has accelerated the growth of shared healthcare
platforms in recent times. Although a shared healthcare platform transforms the exchange of …

The purpose of this study is to examine the measurement dimensions of healthcare service
quality proposed in previous studies, quality awards, and service quality accreditation and/or …

The purpose of this study was to examine the moderating effect of attitude toward green
brand on green brand positioning and repurchase intention of environmentally friendly …

Despite the widespread adoption of the wearable fitness tracker (WFT), the phenomenon of
acceptance-discontinuance has limited their value. This phenomenon has called attention to …