Live streaming on social media has evolved into live streaming commerce (LSC), a subset of
electronic commerce that merges real-time social interaction with digital marketing. LSC is …

摘要直播电商具有时间资源稀缺的特征， 通常只持续几个小时时间。 根据心理抗拒理论，
本研究考虑感知急迫作为中介变量， 并将产品类型作为调节变量来探究直播电商的时间性稀缺 …

Live streaming has offered new opportunities for retailers to increase their sales, hence its
reception of continuous scholarly attention. However, understanding the antecedents of …

Digital technologies have dramatically changed business practices and consumer buying
behavior. This study integrates artificial intelligence technology, consumer engagement on …

The rise of live streaming commerce has attracted attention from scholars and practitioners
as a new opportunity to reach consumers. However, few studies have focused on the role of …

There is growing evidence that visual complexity plays a crucial role in consumer purchase
behavior. However, existing research on background visual complexity's effect on …

To reduce the negative impacts of the COVID-19 pandemic, local government officers
conducted live streaming to sell and endorse local products. Understanding factors and …

The main goal of this paper is to determine the underlying factors that drive the adoption of
the Bizum mobile peer-to-peer payment system by users. It is empirically proven that factors …

E-commerce live streaming has become a popular emerging trend worldwide. However, as
an obstacle to consumer decision-making, product uncertainty is still a concern in e …

Consumers increasingly use intelligent personal assistants for shopping, given their
advantages of being hands-free and voice-controlled, enabling individuals to multi-task …