This qualitative study aims to explore how a university-level School of Marketing integrates
the Sustainable Development Goals (SDGs) into curriculum, using Bloom's Taxonomy, and …

Preparing students for careers in digital marketing requires marketing educators to design
and deliver courses with relevant and timely content and learning activities that facilitate …

Many management academics around the world engage in Assurance of Learning (AoL)
where student performance is measured against business program learning goals. AoL data …

Based on the industry need to hire qualified salespeople, a call to expand sales education at
universities has been continuously echoed. This article provides an updated overview of the …

Purpose Using content analysis on assessment of a student's learning, the purpose of this
paper is to investigate the effect of teaching on students through self-disclosure in E …

Marketers and designers are likely to work together on innovation teams as they both have
customer satisfaction as their end goals. Collaboration between these disciplines in …

Course Design and Assessment offers design strategies, educator-in-action perspectives,
and real-world suggestions for engaged educators, creating inclusive and meaningful …

In a competitive higher business education sector, the curriculum development and review
process demand agility to match the evolving graduate attributes while meeting the …

This paper presents a new practical game which helps undergraduate students to
understand how the concept of supply chain management (SCM) works. The game uses a …

Accurate assessment of student learning goals is challenging because situational or
individual characteristics can give some students a disproportionate advantage that is not …