As the worldwide market share of private label brands (PLBs) increases, the importance of
PLB-related research increases. Previous PLB-related literature reviews–none published …

Over the past fifty years, research on private label brand management has been growing
substantially. To understand what we have learned from the previously conducted research …

Self-image congruence helps explain and predict different facets of consumer behavior. To
date, application of self-congruence theories to tourist post-travel evaluations is limited. This …

This study's purpose is to investigate the effects of self-congruence and functional
congruence on tourists' destination choice. The present research contributes to the gap in …

Within the current economic context, store brands play an important role in differentiation
strategies based on assortment and positioning in terms of distributor prices. To begin with …

The organic label has been studied extensively in the literature; however, few studies take
into consideration the context in which the organic purchase takes place. In this study, we …

During the past decade, an increasing number of coffee-shop customers in Korea prefer to
patronize name-brand coffee shops. This study applied image congruity theory to explain …

Does customer self-congruity drive loyalty in fast-food restaurants? A literature-based model
has been tested using Structural Equation Modeling, on a sample of 911 North African fast …

Cobranding, the strategy of marketing brands in combination, has received increasing
attention from academics and practitioners alike. This study examines two cobranding …

Destination management organizations have increasingly recognized that destination
loyalty provides a strategic competitive edge in tourism. In order to better understand the …