The term 'systemic innovation'is increasing in use, but there is no consensus on its meaning:
five understandings of the term can be identified, each based on a different view of what the …

Changes in the business environment are rapidly transforming sales practice and
pressuring the integrity of key actors in sales. Given that unethical sales behavior is a social …

This paper aims at a systematic analysis of previous academic research on port marketing.
First, we posit that port marketing is multidisciplinary by essence, and we analyze whether …

Although research in business-to-business (B2B) marketing has significantly increased,
critical voices questioning the managerial relevance and theoretical innovativeness of the …

Marketing is commonly considered to be in crisis, losing credibility and in need of reform.
Among the many attempts to solve its predicament, one question seems not to be asked …

Purpose This research aims to increase understanding on how multilevel trust is developed
as well as how trust levels are interconnected and influence international marketing strategy …

Purpose Drawing from resource-based theorising, the concept of network embeddedness
and a process perspective on entrepreneurship, this paper establishes a conceptual …

Research background: The idea of sustainable development, in the face of the challenges
encountered by contemporary society, is gaining increasing popularity. Currently, it …

Purpose Until today, scholars claim that the phenomenon of “co-creation” of value in an
“interacted” economy and in the context of positive actor-to-actor relationships has not been …

Entrepreneurship is perceived as a key process to be promoted in the current economic and
social context. Academic researchers, policy makers and practitioners acknowledge that a …