[HTML][HTML] The influence of websites user engagement on the development of digital competitive advantage and digital brand name in logistics startups
Logistics startups gradually rely on digital marketing strategies to acquire a competitive
advantage. The main aim of Logistics startups is to increase their digital brand name and …
advantage. The main aim of Logistics startups is to increase their digital brand name and …
Generational cohorts' social media acceptance as a delivery tool in sub-Sahara Africa motorcycle industry: The role of cohort technical know-how in technology …
AK Armah, J Li - Technology in Society, 2023 - Elsevier
Scholars have explored the applicability of social media technology in diverse fields.
However, its significance as a delivery tool in the sub-Saharan Africa (SSA) motorcycle …
However, its significance as a delivery tool in the sub-Saharan Africa (SSA) motorcycle …
[HTML][HTML] The Criteria of Inbound Marketing to Segment and Explain the Domain Authority of the Cellars' E-Commerce in the Canary Islands
G Díaz-Meneses, M Amador-Marrero… - Systems, 2023 - mdpi.com
This study uses an inbound measuring instrument to segment the cellar's e-commerce in the
Canary Islands. One of the central claims of this paper is that inbound marketing comprises …
Canary Islands. One of the central claims of this paper is that inbound marketing comprises …
[PDF][PDF] Operational resilience during coronavirus disease on total quality management in textile multinational companies
MK Mbele, ED Ncube - Conference proceedings edited by, 2023 - e-mig.ukzn.ac.za
This paper investigates the impact of the coronavirus disease (COVID-19) on operational
resilience and total quality management (TQM) practices in multinational textile companies …
resilience and total quality management (TQM) practices in multinational textile companies …
Digital Marketing Strategy for Competitive Advantage Acquisition Through Neuromarketing in the Logistics Sector
How eye tracking and neuromarketing could provide an added value to the digital marketing
strategy in the logistics sector? The research attempts to respond to this question by …
strategy in the logistics sector? The research attempts to respond to this question by …
Social Media Analytics for Customer Satisfaction Based on User Engagement and Interactions in the Tourism Industry
How social media big data can be beneficial for hospitality companies to promote customer
satisfaction indirectly? This chapter attempts to respond to this question by extracting and …
satisfaction indirectly? This chapter attempts to respond to this question by extracting and …