Harnessing business analytics for gaining competitive advantage in emerging markets: a systematic review of approaches and outcomes
AM Komolafe, IA Aderotoye, OO Abiona… - International Journal of …, 2024 - fepbl.com
This study systematically reviews the impact of business analytics on achieving competitive
advantage in emerging markets, focusing on the integration of advanced analytical tools and …
advantage in emerging markets, focusing on the integration of advanced analytical tools and …