This paper examines the key drivers of mobile marketing adoption intention by South African
SMEs using a multi-perspective framework that combines elements in the technological …

The manufacturing sector needs to focus on social, environmental and technological factors
to integrate Industry 4.0 in production planning, logistics and supply chains. Technical …

Digital technologies have dramatically changed the organisation and marketing
environments. Whether this presents an opportunity or a challenge for small and medium …

The research aims to explore the technological, environmental and organizational factors
that influence digital technology adoption in the small and medium enterprises (SMEs) …

The growth of social media usage questions the old-style idea of customer relationship
management (CRM). Social CRM strategy is a novel version of CRM empowered by social …

This study provides insights into factors affecting the adoption of mobile banking in Iran.
Encouraging clients to use the cell-phone for banking affairs, and negative trends in the …

Electronic commerce (EC) has substantial potential to foster the growth of small and medium-
sized enterprises (SMEs) in developed and developing countries alike. However, EC …

Purpose–The purpose of this paper is to investigate the factors that affect the adoption of
cloud computing by firms belonging to the high‐tech industry. The eight factors examined in …

This study predicts the impact of technological, organizational and environmental (TOE)
determinants on e-maintenance technology readiness in manufacturing firms. Survey …

There is minimal level of use of Computer-Assisted Audit Tools and Techniques (CAATTs) in
developing nations regardless of its importance to audit productivity and cost reduction, and …